This season's must have Accessory

Eugenia Kim Headscarves and Headbands!! 

Ophelia is proud to carry these silk chameause headscarves and the wide twisted reversable headbands. These should be in soon so let me know if you want to preorder one!!

Shop online for big savings!

Prices are slashed in some of your favorite lines including  Mara Hoffman, Vix, Letarte, Ondademar…
Shop online now for end of summer sales!

New Fall/Winter Store Hours (2010-2011)

Ophelia will be open 10-5 Fridays and Saturdays and by appointment Monday - Thursday. Call Tori at 850-368-4462 to schedule your appointment!! Remember that you can always shop online at Ophelia will soon be receiving new Resort Collections from amazing designers that I visited while in Miami for Fashion Week. Don't go on that Holliday vacation/cruise without coming to see me first!!

Ophelia summer photo shoot

Recently Ophelia teamed up with and Marla and Shane photography for a swimwear photo shoot. We made the most of Hurricane Alex's rainy feeder bands and shot some great pics in yucky weather! Thank you so much to all of the easygoing 30A models and the photographer Shane Carter. Together you made it look easy to be glamorous in a rainstorm. You can check out more of the photos on the website!

I went anyway!!

New shirts! Many of Ophelia's out of town friends were hesitant to vacation at the beach this summer. After visiting our beautiful 30a area, all of them agree that  they were glad they "went anyway"! We are excited to carry these super soft alternative apparel shirts in three different styles. Check them out!!

Lisa Curran

New Shipment of Lisa Curran has arrived!  Not just another assortment of string bikinis in different prints, Lisa Curran Swim is a sophisticated, chic and carefully planned collection where each style is designed for a certain customer, encompassing all body types: from the woman who wants to go skimpy and show a little more skin to the customer who wants to hide her tummy or requires more chest coverage

Lisa Curran's famous one piece, voted #1 suit by the New York Times is the ultimate figure flattering style, you will feel 10 pounds lighter. High back for full support. Shelf bra and full front lining. Fits A-D

Vanlencia U-Bar Halter & Bandeau seen here in sweet Lilac & French Rose

With exquisite gold or silver embroidery, the Estella tunic is truly one of those elegant yet casual pieces to be loved for the beach, pool or to even pair with jeans and espadrilles for a relaxing beachside dinner! 


44 Knots

New just in!! Whimsical, embellished sailcloth totes from "44 Knots". All hand made in the USA from recycled vintage sails! How cool is that?!  All bags are adorned with a vintage scarf and feature an adorable stitched applique. They make awesome beach bags or just super fun everyday bags. We have them in three different sizes small, medium and large. 44 Knots have been featured in tons of style mag's including Elle, People and In Style just to name a few. Eco friendly and easy on the eyes, definitely this summer's must have item!!

Everyone has a little surfer girl vibe inside them!

Tori Praver's new line of bikinis brings out the little surfer girl inside you! Super cute cheeky bottoms, fun flirty tops and delicate seashell embellishments all complete this straight from Hawaii look. Made to stand up to the waves and look great while doing so, Tori Praver has created the perfect suit for fun, surf and sand!

Spotlight: Tangerine

Last month two precious girls walked into Ophelia with an amazing lounge wear line: Tangerine. Deborah and Kari have been best friends since they were 11 years old and decided to create their own line of clothes.  They developed a great luxury cotton panty collection that lookes amazing, fits various body types and is truly Sexy. This is the super softest, sexiest panty ever!! As soon as I saw their line I knew that I wanted Ophelia to carry not only their panties, but their camis and razor back tanks as well. This is lounge wear that I will be wearing often with my jeans!! Sooo soft!
Kari and Deborah at the Tangerine Launch party in Santa Monica.

Melissa Odabash

The 2010 Collection from Melissa Odabash is here, and believe me you're going to love it!! 

What is it about Melissa Odabash swimwear collections? Some say the materials, others feel that the designs stand apart and still others say it's the way the swimsuits make them feel. But there is really only one reason her collections are so well received, Melissa herself. Prior to launching her first collection in 1995, Melissa modeled swimwear for the top Italian and French designers. As a former catwalk and swimwear model, she wore more than her share of over-designed, look at me bikinis. Being very unhappy with a great deal of the swimwear she modeled, she decided to create her own line of swimwear. Her designs are inspired by Italian fashion. Her collections reflect simplicity and high quality fabrics which results in swimwear that provides a timeless elegance. 'Each swimsuit I design is like a work of art', says Melissa. The harmony that exists between the design and the female body needs to be complete in order to project the desired inner confidence and inspire admiration. Instead of under-wire or padding, she uses fine twisted elastic, discreetly sewn into linings. And for these she uses delicate lingerie material instead of the thicker, traditional linings that often prove uncomfortable. Because of her quality, style and fit, her collections have become highly sought after, not only by celebrities around the world, but by women of all shapes and ages.

Stop by Ophelia and see these in person or click below to shop online

ki-el. Handcrafted jewelry from Hawaii

Born and raised in Sydney, Australia and now living in Hawai'i, designer Marylea Conrad has always loved the beach's fun and carefree lifestyle and discovering its one-of-a-kind treasures. Marylea contacted Ophelia after finding our blog online when we spotlighted Letarte. Ki-ele features classic, dainty and detailed beach jewelry that is sure to receive compliments from you friends and family!

Turquois and Coral in a bottle necklace

Scallop Petal Earrings

assorted gold vermail charm bracelets

Tahiti Sand dollar bracelet

Solazy beach chair

Emma wanted to enjoy the beach comfortably without having to carry the heavy and old fashioned folding chair. So, say goodbye to sore necks and heavy loads. Influenced by her travels she comes up with a new concept to enjoy the beach. Light, classy, and so practicle on the sand. At the end of 2006, she decides with her friend Charlotte who’s also a mother of three, to commercialize her revolutionary invention.

Ophelia is the only store in the US to carry this French designer's chair. The chair comes in 5 colors: slate, ocean, pink, orange and chocolat. 

SALT Swimwear

Ana modeling some of Ophelia's new shipment of Salt swimwear!!